Project Vision
Finding the Perfect Name
This interactive tool translates the comprehensive naming report for a new South American bar into a dynamic experience. It's designed to help you explore, analyze, and select a name that is authentic, accessible, and perfectly attuned to the vibrant spirit of both South America and Brixton.
The Local Context
The Brixton Pulse
To succeed, the bar's name must resonate with Brixton's unique cultural fabric. This section breaks down the key characteristics of the area that should inform our naming strategy. Click on each card to learn more.
Guiding Principles
Our Naming Strategy
A successful name is built on a solid strategic foundation. We've defined four key principles to guide the selection process, ensuring the chosen name is memorable, authentic, and evocative. Select a principle below to see why it's critical.
Select a principle above to see its description.
Interactive Analysis
Name Explorer
Here you can visually compare all name candidates and dive deep into the details. Use the chart to spot top performers and the filters to explore names by their vibe. Click a name card for a full breakdown.
Brixton Fit Assessment Chart
Click a bar to filter the cards below.
Side-by-Side
Comparison Zone
Found some favorites? Use the 'Add to Compare' checkbox on any name card in the Explorer section. Your selections (up to 3) will appear here for a direct, side-by-side comparison to help finalize your decision.
Select names using the checkbox to compare them here.
Final Checks
Actionable Next Steps
Once you have a favorite, it's crucial to perform these practical checks before committing. This checklist will help you secure your brand identity.
